NEW WORLD. SAME ENERGY.

With a late to the game entrance to the world of electric vehicles, Acura had to remind its enthusiasts of its soul. No matter what powered their cars, they would always bring the same energy.

No one on the team had done a full VFX commercial before, so it was a ton of fun to learn how far we could push the medium.

Group creative director: Ty Hayward
DIRECTOR: DAVE MYERS
Associate Creative Director: Alex Haas
Senior creative hybrids: Mary Nowels + Gabby Grubb
COPYWRITER AND ART DIRECTOR: Elin Lindeberg + Judikaël Le Bayon
Photographer: Michael Marcheco
VFX House: UPP